An immersive workshop aimed at in-house comms/digital marketing professionals

Join us from 16:00 on 29 April at The Work Café Leeds for an immersive workshop that equips in-house comms/digital marketing professionals with the frameworks, protocols, and actionable strategies to respond effectively when deepfakes or AI-generated content target their organisation or leadership team.

Deepfakes aren’t new, but their prevalence in mainstream society is. Moving from theoretical threat to operational reality, the world we’re living in has meant that deepfakes are taking on a new dimension.

For comms and digital marketing practitioners, these times call for new levels of awareness, critical thinking and most importantly, practical actions.

Whether you’re wondering how you’d respond to fake videos of CEOs, fabricated audio of executives making inflammatory statements, or manipulated images spreading across social channels that can destabilise an organisation in hours, this session can help.

For communication and digital marketing teams, the challenge is twofold: protecting employees from external disinformation, and ensuring owned channels remain trusted sources of truth when external narratives are compromised.

This workshop will include:
The Threat Landscape
How deepfakes are created and distributed (and why they're getting harder to detect)
Recent case studies: organisations targeted by deepfake campaigns and the internal fallout
The difference between external reputation damage and internal trust erosion — and why comms must address both
A live and immersive desktop exercise:
The critical first 2 hours: what to communicate, to who, and through which channels
Crafting the initial holding statement to employees when a deepfake emerges
When to acknowledge vs. when to stay silent (and how legal, PR, and IR must coordinate.)